This chapter explores the relationship between a company and its star employee or influencer, discussing the investments made by the company and the challenges in managing their image.
East Buy, the livestream shopping arm of New Oriental, finds itself in a pickle. Their brightest streamer star and company management clashed in front of the camera, and fans are not holding back from giving them a piece of their minds. Today, we dig deep into the web of the corporate world, big-name livestream hosts, and their devoted fans. Does having a massive fan base always spell success? And how do companies keep their star players happy? On the show: Heyang, Xingyu & Yushun