Why "Setting & Forgetting" this ONE Thing on LinkedIn Is Hurting Your Brand Awareness (and Sales)

6 snips

Jul 3, 2025

Discover the pitfalls of a 'set it and forget it' approach on LinkedIn. The hosts share their personal 'oops' moments, stressing the need for active engagement in brand awareness. Explore effective strategies for promoting your services without being overly salesy. Learn how to optimize your LinkedIn profile and the importance of consistent self-promotion. Finally, delve into the power of storytelling in branding, encouraging a confident and consistent communication style. Keep your audience engaged and informed!

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ANECDOTE

Hosts' Branding Oversight

Michelle B. Griffin and Michelle J. Raymond admit they have been guilty of "set it and forget it" with their LinkedIn branding, including not promoting their book enough.
Despite frequent posting, they found many people didn't even know about their key offerings, highlighting a common branding struggle.

ANECDOTE

Surprise from LinkedIn Friends

Michelle J. Raymond shared her shock when longtime LinkedIn friends didn't know she had written books and run podcasts.
Her busy travel schedule distracted her, prompting a reflection on neglected branding consistency.

ADVICE

Optimize Your LinkedIn Profile

Keep profiles fully updated with clear messaging, banners, about sections, and calls to action beyond just posting content.
Use all profile assets like banners and links to promote your brand consistently, even when not posting.

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