Why "Setting & Forgetting" this ONE Thing on LinkedIn Is Hurting Your Brand Awareness (and Sales)
Jul 3, 2025
Discover the pitfalls of a 'set it and forget it' approach on LinkedIn. The hosts share their personal 'oops' moments, stressing the need for active engagement in brand awareness. Explore effective strategies for promoting your services without being overly salesy. Learn how to optimize your LinkedIn profile and the importance of consistent self-promotion. Finally, delve into the power of storytelling in branding, encouraging a confident and consistent communication style. Keep your audience engaged and informed!
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question_answer ANECDOTE
Hosts' Branding Oversight
Michelle B. Griffin and Michelle J. Raymond admit they have been guilty of "set it and forget it" with their LinkedIn branding, including not promoting their book enough.
Despite frequent posting, they found many people didn't even know about their key offerings, highlighting a common branding struggle.
question_answer ANECDOTE
Surprise from LinkedIn Friends
Michelle J. Raymond shared her shock when longtime LinkedIn friends didn't know she had written books and run podcasts.
Her busy travel schedule distracted her, prompting a reflection on neglected branding consistency.
volunteer_activism ADVICE
Optimize Your LinkedIn Profile
Keep profiles fully updated with clear messaging, banners, about sections, and calls to action beyond just posting content.
Use all profile assets like banners and links to promote your brand consistently, even when not posting.
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This book likely delves into strategies for leveraging LinkedIn for business growth, offering insights into personal branding, networking, and content creation on the platform. It probably covers best practices for creating a compelling profile, engaging with connections, and using LinkedIn to build a professional network. The book might also explore how to use LinkedIn to generate leads, find clients, and advance one's career. It could include case studies or examples of successful LinkedIn profiles and strategies. The overall aim is to empower readers to effectively utilize LinkedIn to achieve their professional goals.
Position Yourself
Position Yourself
Michelle B. Griffin
Surprisingly, not everyone knows or remembers what you do on LinkedIn, even if your presence and posting are frequent on the platform. We share our "oops" moments on this and how we failed, and now are getting back on track to keep the focus on "your thing" top of mind and top choice in the minds of those you're here to help.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
Michelle B Griffin is an international personal branding & TEDx speaker, author, and LinkedIn™ visibilty expert. As the founder of Brand Leaders and with her PYOT.org "Put Yourself Out There" visibility movement and Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry.
The LinkedIn™ Branding Show