Swisspreneur Show
EP #433 - Christian Hirt: Virtual Reality Training in Switzerland
Sep 1, 2024
Christian Hirt, co-founder and CEO of Atlas VR, shares insights from his journey in creating innovative virtual reality solutions for vocational training. He discusses how VR is transitioning into a 'sweet spot' for widespread adoption, overcoming challenges like product-market fit and securing funding through the Swisspreneur Syndicate. Hirt highlights Atlas VR's unique approach in transforming traditional training methods, particularly in high-risk industries, while revealing personal anecdotes and his vision for the future of VR in education.
14:39
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Quick takeaways
- Atlas VR was founded to fill a significant gap in the virtual reality training market in Switzerland, especially for vocational training solutions.
- The startup overcame challenges in establishing product-market fit by pivoting from the conservative machine tool industry to more receptive sectors like construction and mobility.
Deep dives
The Birth of Atlas VR
The motivation behind starting Atlas VR stemmed from a series of requests for specialized virtual reality (VR) training solutions from various companies. The co-founders, who previously collaborated on different research projects at ETH, recognized a significant gap in the market for VR training, especially in Switzerland. After encountering multiple situations where there were no suitable providers for VR training, they decided to establish their company to address this need. This proactive decision to launch Atlas VR marked the beginning of their journey into developing customizable VR training environments.
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