Waveform: The MKBHD Podcast Why Doesn't Traditional Media Follow the Same Rules as Influencers?
Feb 19, 2021
Join a lively debate on the complex landscape of influencer marketing versus traditional media. Discover the whimsical history of Android's dessert names and their cultural significance. Delve into the ethical dilemmas of cryptocurrency promotions and the push for transparency in ad disclosures. The hosts discuss the importance of integrity in influencer marketing while navigating the dynamics of sponsorships. Finally, they highlight the need for better advertising regulations to ensure authenticity across all media platforms.
AI Snips
Chapters
Transcript
Episode notes
Undisclosed Crypto Promotion
- Marques and Andrew received an email requesting a sponsored tweet promoting Tron cryptocurrency.
- The email specified the tweet should not look sponsored, raising a red flag.
Targeting Non-Crypto Users
- Tron's marketing targets people unfamiliar with crypto.
- This strategy aims to introduce Tron to a broader, less critical audience.
Justin Sun's Response
- Justin Sun, Tron's founder, responded to MKBHD's video, claiming the undisclosed promotions weren't authorized.
- He invited MKBHD to learn more about Tron, emphasizing its speed and cost-effectiveness.