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Why Doesn't Traditional Media Follow the Same Rules as Influencers?

Waveform: The MKBHD Podcast

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Advertising Disclosure Dilemmas

This chapter examines the contrasting advertisement disclosure practices between traditional media and digital content creators, questioning the need for more stringent rules in traditional media. It explores the influence of fictional characters as brand ambassadors and advocates for transparency in advertising across all media platforms. The discussion highlights the complexities of brand partnerships in the creator economy and the impact of poorly executed ads on creators, audiences, and companies.

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