227. Building a Sales Process You Believe In

Sales doesn’t have to feel slimy or stressful. In fact, when you treat it as service, selling becomes a natural extension of helping people.

In this episode, Carly and Joe break down the planning side of sales for solopreneurs, from understanding levels of touch to qualifying leads and nailing your quick pitch.

If the thought of selling makes you cringe, this conversation will help you rethink the process and build a sales plan that actually feels good.

Important Questions Answered In This Episode

How can solopreneurs approach sales without feeling sleazy?
By reframing sales as service. Instead of trying to push a product, focus on finding people who have problems you can genuinely solve. When you approach conversations with the goal of helping rather than selling, it becomes natural, authentic, and far less intimidating, even for introverts.

What does “level of touch” mean in sales planning?
The level of touch refers to how much interaction you have with a potential customer. High-touch sales involve more personal engagement, like coaching calls or consultations, while low-touch or no-touch sales rely on things like websites, emails, or quick transactions for lower-priced products. Solopreneurs need to match their sales process to both their offering and the time they can realistically invest.

Why is qualifying leads so important?
Not every prospect is worth your time. By qualifying leads, making sure they have a problem you can solve, the authority to make a decision, and the budget to buy, you avoid wasting hours chasing “tire kickers.” A simple system for filtering leads upfront saves time, energy, and frustration later on.

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