According to Kooapps Co-Founder and CEO Chun-Kai (CK) Wang, ad monetisation needs to shift toward a more unified approach. Games need to monetise off ads and in-app purchases. Luckily, maximising the ad side of game revenue is easier than ever with in-app bidding. In this episode of The Groove at 5 O’Clock, Peggy Anne Salz discusses this advanced advertising method with CK and Shobeir Shobeiri, Senior Director of Business Development at Mintegral, an AI-driven global mobile advertising platform. Shobeir reveals how switching from waterfall to in-app bidding lifted ARPDAU by 80% in some regions, while CK breaks down the key components to a killer playable ad. The trio also discuss balancing data and creatives to scale campaigns and what CK thinks is the next big opportunity in mobile gaming.

CHAPTER TIMESTAMPS

00:00 - How Shobeir and CK get into The Groove

03:34 - How Kooapps approaches unified monetisation 

09:07 - Live ops that involve the community

11:35 - The key components to a killer playable

16:20 - How in-app bidding brought a 40% ARPDAU uplift

18:29 - Finding a creatives campaign that works and the benefits of an opposite approach

24:06 - The best network for testing creatives

27:22 - It's data, data, data

29:26 - Kooapps is going global, and how to find the best region for your campaign

31:34 - The next big thing in mobile gaming

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