Should you lock your properties behind a buyer email optin form?

We recently held a Facebook Live session discussing our upcoming Buyers' List building strategy. Specifically about the strategy of locking properties behind an email optin form.

And we wanted to truly see if this was an effective method.

Our team is going deploy 2 versions of the REI Landlist (land selling website), with mock properties and run the test of collecting emails over the next few months with actual traffic coming.

Our Goal: to observe the behaviours of those who are required to submit their email contact vs those who are not required to do so in order to view the properties.

Listen to why and how we plan on running this test so that you can follow and track the results we come to to help you make the decision if you should lock your properties behind a buyer lead optin form to grow your buyers' list.