The Green Blueprint

The scrappy beginning of Tesla’s energy business

12 snips
Apr 23, 2025
Drew Baglino, former senior VP at Tesla and now CEO of Heron Power, shares the scrappy beginnings of Tesla’s energy division. He recounts how a passionate team built the iconic Powerwall using vehicle parts, all while grappling with critical supply chain issues. With innovative resource sharing, they managed to release the Powerwall 2 amidst increasing demand. Drew also discusses the importance of collaboration with suppliers and how design plays a key role in customer satisfaction. His insights reveal the dedication behind creating a market-defining product.
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ANECDOTE

Scrappy Team Builds Powerwall

  • Drew's small, scrappy team built Powerwall and Powerpack amid Tesla's tough Model 3 ramp.
  • They leveraged SolarCity talent and shared resources to meet clear project targets under pressure.
INSIGHT

Fluid Roles in Intense Environment

  • Tesla's energy team needed fluidity, with engineers working on manufacturing and product development interchangeably.
  • This intense, all-hands approach motivated many but was challenging for some team members.
ANECDOTE

Battling Cell Shortages

  • Cell shortages caused the Powerwall team to pare back build plans despite rising demand.
  • This scarcity strained relationships and burned out team members but was considered necessary.
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