The Green Blueprint

The scrappy beginning of Tesla’s energy business

12 snips
Apr 23, 2025
Drew Baglino, former senior VP at Tesla and now CEO of Heron Power, shares the scrappy beginnings of Tesla’s energy division. He recounts how a passionate team built the iconic Powerwall using vehicle parts, all while grappling with critical supply chain issues. With innovative resource sharing, they managed to release the Powerwall 2 amidst increasing demand. Drew also discusses the importance of collaboration with suppliers and how design plays a key role in customer satisfaction. His insights reveal the dedication behind creating a market-defining product.
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ANECDOTE

Inspiration at Bachelor Party

  • Drew Baglino's bachelor party at an off-grid house inspired him to improve home energy systems.
  • He saw Tesla's expertise as key to solving kludgy solar and battery setups.
INSIGHT

Stationary Storage Opportunity

  • Tesla explored stationary storage as battery costs dropped from vehicle production.
  • The company saw opportunity beyond cars, moving into residential and utility energy storage.
ANECDOTE

Scrappy Team Builds Powerwall

  • Drew's small, scrappy team built Powerwall and Powerpack amid Tesla's tough Model 3 ramp.
  • They leveraged SolarCity talent and shared resources to meet clear project targets under pressure.
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