On this week’s episode of the Escape Your Limits podcast, our guest is Sophie Lawler, one of the most recognized CEO’s in the fitness industry whose name is synonymous with the recent success of multisite brand, Total Fitness.

Sophie joined Total Fitness as CEO in 2018 after gaining the bulk of her fitness management experience at multisite middle market operator, Fitness First. Having successfully steered Total Fitness through the pandemic, the brand is financially strong, turning a significant profit for the first time since 2015. With a £6.5 million load recently awarded by OakNorth Bank to invest facility improvements, the brand is going from strength to strength.

During her time as CEO, Sophie has built the brand on the belief that ‘everyone is better when they’re fitter’ whilst developing and implementing a leadership culture that flows through all levels of the business.

In this episode, Sophie talks about:

· Addressing the training needs of women.

· The ‘secret’ formula on which Total Fitness was originally built.

· Steering the company through COVID and driving the business forwards.

· Creating a successful business through cultural leadership.

· The role of technology.

· The impact of social media on gym behaviors.

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