BiggerPockets Daily

These College Markets Are Great For Short-Term Rental Investors

Sep 25, 2025
Explore how college football seasons can boost short-term rental investments. Discover the top 10 college towns to target for maximum returns in 2025, featuring high-profile programs like Alabama and Georgia alongside hidden gems such as Champaign and Columbia. Analyze key metrics like revenue, occupancy, and yield to uncover market opportunities. From Baton Rouge's year-round demand to Waco's low-cost, high-cash flow potential, these insights will help investors maximize their returns during thrilling fall Saturdays.
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INSIGHT

College Football Drives STR Demand

  • College football weekends drive strong short-term rental demand with high rates and bookings near campuses.
  • Data combined from Rabbu, Mashvisor, Airbtics, and PriceLabs to rank markets for STR returns.
ADVICE

Buy Bigger Homes Near Campus

  • Target four- to five-bedroom homes near LSU for peak event demand and higher revenue.
  • Check neighborhood-specific regulations before buying to avoid compliance issues.
INSIGHT

Team Success Amplifies Demand

  • Strong team performance and recruiting momentum increase out-of-town fan travel and STR bookings.
  • Even traditionally non-football-first towns can see elevated demand after breakout seasons.
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