Columbia: Top Market with Consistent Demand

College football season is a goldmine for short-term rental investors. In this episode, we reveal the top 10 college towns for STR returns in 2025, based on combined data from Rabbu, Mashvisor, Airbtics, and PriceLabs. From SEC juggernauts like Alabama and Georgia to high-yield sleepers like Champaign and Columbia, we break down revenue, occupancy, yields, and football program strength so you can target markets where fall Saturdays bring more than touchdowns—they bring serious cash flow.

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