Exploring Leaders by Digoshen
Customer Insights with Google Executive & NED Tina
Mar 13, 2023
Tina Daniels, Google's Director of Agency and Brand Measurement Analytics, discusses her journey, strategies for understanding customers, and the importance of marketing in board conversations. She shares practical tips for non-marketers and understanding younger generations.
28:48
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Quick takeaways
- Companies must engage in real dialogue with customers and incorporate their feedback in order to meet customer expectations.
- Boards should include Chief Marketing Officers and seek more representation from marketing professionals to make more informed and strategic decisions.
Deep dives
The Evolution of Marketing and Customer Research
Marketing has undergone a significant shift over the years, with consumers now having a bigger voice and actively shaping brands. This transformation has led to a two-way interaction between companies and customers, with companies needing to understand and meet customer expectations. The power dynamic has shifted, and companies must now engage in real dialogue with customers and incorporate their feedback. As marketing becomes more digital, direct connections between brands and consumers are becoming increasingly important, and having first-party data and customer consent are critical for success.
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