The Evolution of Marketing and Customer Research

Marketing has undergone a significant shift over the years, with consumers now having a bigger voice and actively shaping brands. This transformation has led to a two-way interaction between companies and customers, with companies needing to understand and meet customer expectations. The power dynamic has shifted, and companies must now engage in real dialogue with customers and incorporate their feedback. As marketing becomes more digital, direct connections between brands and consumers are becoming increasingly important, and having first-party data and customer consent are critical for success.