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11min chapter
Customer Insights with Google Executive & NED Tina
Exploring Leaders by Digoshen
The Importance of Marketing in Board Conversations
This chapter highlights the significance of including marketing in board discussions, emphasizing the understanding of customers and revenue generation. It suggests more involvement from CMOs and explores the challenges of aligning resources with client insights.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode