DTC Podcast Ep 15: Advanced Lead Generation in 2020 (and Server to Server Tracking Tips)
May 26, 2020
35:45
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In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa
- What's Working with Lead Gen in 2020
- Benefits from Lockdown for Lead Generation
- How has Lead Generation Evolved in the last 5 years
- Optimium form length (push the info onto the phone)
- Multi-touch marketing for lead gen (incorporating SMS + Push)
- Lead Generation Ad Content (What Works?)
- Which Niches are Popping for Lead Gen?
- Automation and aggregation in the Lead Gen space
- Telemedicine Client with multiple Touchpoints
- Server to Serve Tracking - Benefits, what it enables, how to set it up
- Main takeaways: Smarter customers and more automated middlemen
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