ProductLed Podcast
How Conversion Rate Optimization can give you your ROI in 90 days with Jeremy Epperson of ConversionAdvocates
Jeremy's mission is to help startups with the relentless pursuit of exponential growth online. He has launched Conversion Rate Optimization programs for 155+ startups and translated that into a proven and repeatable process to drive growth in your business. This process has generated over $247 million in tracked revenue from winning onsite tests.
As a professional speaker, he has presented over 175 times in 47 states and trained over 42,000 Execs, Marketers, and Growth Leaders. As an entrepreneur, he launched 4 different 7+ figure businesses from scratch.
Show Notes
[1:26] Jeremy introduces the 4-part extensive definition of a CRO that makes it a comprehensive growth process. He breaks the common knowledge about this system and reveals how it is just as important as any other sector of the business.
[3:09] He cites some Product-Led success stories that prove anyone winning a test can change your numbers.
[4:33] On CRO maturity assessments validating wins and transforming ROI’s which is made attainable by in-depth market and customer research.
[5:53] He discusses the two (2) crucial aspects of optimization: research and testing. About 14 different specializations have come together to continually integrate these.
[8:03] Jeremy also enumerates the misconceptions in test hypothesis formulation that hinder 360-degree understanding of customers
[10:34] The efficiency and relativity of time, data, and probability of tests dictate the success of the process. Achieving this mitigates delays and setbacks along the way.
[13:44] On the tech stack to be utilized according to the circumstances of the company. He considers the company’s assets and liabilities at hand.
[15:52] Jeremy emphasizes the importance of compounding lead interest to produce better results.
[18:19] In running a start-up, tracking unfeasible functions and decisions is crucial to know the optimum actions to be made for your business.
[22:00] More leads do not equate to higher quality leads. In order to evaluate the success of tests, both must be present.
[23:14] Jeremy explains the essence of team organization and scaling the business.
[26:20] On the viability of displaying prices - he talks about whether informing the market of the rates is effective or not for most businesses.
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