The GaryVee Audio Experience Why The Internet Changed How Brands Are Built | A 2008 NYC Street Keynote
Nov 19, 2020
A classic keynote reveals how the internet transformed business by breaking down barriers between brands and consumers. It highlights the importance of adapting to the digital landscape, where personal branding is essential. The talk emphasizes the shift from traditional advertising to digital strategies, showcasing the power of word-of-mouth and social media. Businesses are urged to embrace these changes to foster brand loyalty and leverage consumer-driven storytelling. Practical tips from 2008 remain relevant in today’s fast-paced marketing world.
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Episode notes
Hustle and Improvise
- Hustle and improvise like when Gary Vaynerchuk delivered a keynote on the NYC streets after a venue change.
- Always prioritize your community and deliver value, even in unexpected situations.
Opportunity in Downturn
- Economic downturns create opportunities, especially in emerging markets like social media.
- Established companies' hesitancy to adopt new technologies creates space for others to gain brand equity.
Early Adoption Advantage
- Gary Vaynerchuk gained momentum in online wine videos because established players like Wine Spectator were slow to adapt.
- Yelp disrupted Zagat in 36 months because of its early adoption.