Developing Products that Improve Your Quality of Life with Dr. Steve Sudell Creator of The Neck Hammock

Jan 31, 2019

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Dr. Steve Sudell is the creator of the Neck Hammock. The Neck Hammock is a simple, portable, FDA-approved medical device that attaches to any door, rail, or pole and helps with neck pain relief in ten minutes or less. Dr. Sudell and his team have achieved significant success on both Kickstarter and Indiegogo raising over $1.6 million and selling over 30,000 units in a short period of time. In fact, The Neck Hammock was ranked in the top 1% of all crowdfunding campaigns worldwide.

Here’s a glimpse of what you’ll learn:

[1:25] Jeremy introduces his guest, Dr. Steve Sudell.
[2:45] Steve talks about the inspiration for the Neck Hammock.
[5:00] How did Steve get started with creating products?
[8:30] What led Steve to work in the medical field?
[10:20] How has the Neck Hammock evolved?
[12:30] Why did Steve take the Neck Hammock to the crowdfunding community?
[14:30] Taking the Neck Hammock to a wider audience and dealing with knock-offs.
[19:30] Resources for dealing with intellectual property and copyright issues.
[22:45] Responding to customer feedback.
[25:00] Steve explains how to use the Neck Hammock.
[29:00] The long term effect of technology on our bodies.
[30:30] Steve talks about a low moment and a high moment in his career.

In this episode…

What does it take to create products that improve the quality of life for people who suffer from head, back, and neck pain? Is there a simple and non-invasive solution to alleviate this type of pain? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Dr. Steve Sudell. In his conversation with Jeremy, Steve shares the inspiration that caused him to create the Neck Hammock, why he started creating products, how he began his career in the medical field, what the process was like creating the Neck Hammock, and much more. Don’t miss a minute of this fascinating episode featuring Steve’s story!

At the heart of almost every invention is a story of some kind. Some stories are funny, some stories are a crazy series of events, and some pull at your heartstrings. Dr. Steve Sudell’s inspiration for creating the Neck Hammock came from watching his sister, Kelly struggle with Leukemia. As he kept company with Kelly in the hospital, Steve couldn’t help but think of his idea of for the Neck Hammock and how this product could help people who are suffering like his sister. Using that moment of inspiration as a launching point, Steve got the ball rolling and started laying the groundwork for the Neck Hammock.

You’ve heard the old saying that if something is too good to be true, it probably is. That is not the case when it comes to Dr. Steve Sudell’s Neck Hammock. You might do a double take and wonder why your neck would need a hammock, but you’ll quickly realize that Steve is on to something important. He hasn’t created a product just to turn a quick buck; Steve genuinely cares about improving the quality of life for people who buy his product. The Neck Hammock is a simple device that attaches to any door for neck pain relief in just ten minutes or less. All you have to do is wrap it around any doorway, lie down, stretch out your neck muscles, and enjoy neck pain relief. Make sure to check out the link to the Neck Hammock located in the resources section.

As a business leader, you’ve got to be ready to not only advance your organization forward, but you’ve got to be ready to protect and defend it from competitors. Have you had to deal with aggressive and unethical competitors in your career? What did you do to combat them? Dr. Steve Sudell had to learn and adapt quickly when competitors and copycats came out of the woodwork to rob the early success of the Neck Hammock. Thankfully Steve received some helpful advice regarding copyright and trademark issues that put him in a good position to fight off these shady competitors. Eventually, Steve connected with specialists who scour the internet looking for knockoffs to keep his product safe. What can you learn from Steve’s story?

Resources Mentioned on this episode

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