Why movie theatres are banking on ‘go big or go home’

In this engaging discussion, Barry Hertz, film editor at The Globe and Mail, explores the evolving landscape of movie theaters. He reveals how options like 4DX and ScreenX are reshaping the cinema experience, enticing viewers with immersive formats. Hertz also discusses the financial struggles of major chains and the shift towards Premium Large Format screenings. With streaming services on the rise, he sheds light on the industry's challenges and what the future holds for cinema lovers.