The Staffing Show Owning Your Marketing Universe with Travis Arnold
22 snips
Jan 23, 2025 Travis Arnold, co-founder of Boostie and Bullhorn Automation, shares his insights into the evolving staffing industry. He discusses how staffing agencies often overspend on traditional job boards and introduces Boostie's innovative approach to talent marketing. Travis emphasizes the power of retargeting and how adopting e-commerce strategies can enhance candidate engagement. He also reflects on the role of AI, stressing the importance of strategic marketing for sustainable growth. Packed with advice for agency newcomers, this conversation is a must-listen for staffing professionals!
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Travis Arnold's Staffing Journey
- Travis Arnold began his staffing industry career at Sendouts in 2007.
- Sendouts, a competitor of Bullhorn, was later acquired by Bullhorn.
Over-Reliance on Job Boards
- Staffing agencies overspend on job boards, allocating 93% of their budget, treating it as an operational expense.
- This contrasts with other sectors where marketing spend is diversified for sustainability.
Maximize Website and ATS
- Invest in your website as your primary marketing asset.
- Reduce job board dependence by leveraging your internal ATS database.
