According to Ray Gregory (Founder/CEO) and Noah Rosenfield (CMO) of One Ton, the more solutions in a game, the better. Peggy Anne Salz journeyed to the cowboy-hat-clad pair at PGC London 2023 to learn how they are lassoing in a new era of puzzle games. In One Ton's beta game, Addagrams, players are encouraged to make different anagrams than their fellow users—a 180 from traditional word puzzles with only one solution. Ray explains, "[You can play] different words yet [have] the same score. So it's all what you see and how that reflects on your personality." There is no wrong answer at One Ton Games when you build community and personality directly into a game.

CHAPTER TIMESTAMPS

00:00 - The "One-Ton Man" and personalized Addagrams

02:29 - Entertaining without being competitive

03:40 - Beta testing around the world

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S02 E20 One Ton’s Ray Gregory & Noah Rosenfield On Addictive Gameplay, Community, and Fun