Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

What Spotify’s New Tools Mean for Your Podcast Growth | Corey Kareem, Spotify

Jan 22, 2025

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Spotify is shaking up podcasting again, and in this episode I’m joined by Corey Kareem, Spotify ad exec and podcaster, to dive into the latest tools Spotify for Podcasters (now Spotify for Creators) is rolling out.

Corey breaks down game-changing features like short-form video clips to increase your podcast discoverability, audience insights that go beyond basic downloads, and how podcasters like you can make the most of these tools to reach listeners already tuned in and ready to engage.

So if you're looking for ways to grow your audience, connect with the right listeners, and stay ahead in the ever-evolving podcasting world, (who are we kidding—you wouldn't be reading this otherwise!) hit play and let's dive in.

0:02 – How Spotify is Disrupting the Podcasting Industry (and What It Means for You)

1:02 – Why the New Short-Form Video Feature on Spotify Will Improve Your Discoverability

3:14 – How to Track (and Improve) Listener Engagement with Spotify’s Latest Analytics

7:31 – What a Strong Click-Through Rate and Stream Rate Look Like for Podcasters

17:14 – New Revenue Predictions for Podcast Monetization on Spotify

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