Do you really know? How are social media influencers making money through rage baiting?
Aug 28, 2025
Dive into the world of TikTok, where influencers are cashing in on a controversial tactic called rage baiting. Discover how they provoke outrage to boost views and earnings, and why viewers are drawn to content they dislike. Learn about the psychology behind this method and its impact on engagement. In just a few minutes, get insights into the monetization strategies shaping social media today!
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Low Payforces High Visibility Chase
- TikTok pays creators with minimum follower and view thresholds but the pay-per-view is very low.
- Creators therefore chase visibility to increase earnings despite small per-view rates.
Gross Cooking Videos Go Viral
- Some creators post bizarre or deliberately bad cooking videos to provoke outrage and views.
- The episode cites TikToker Lisa Flom's mac-and-cheese countertop video as an example.
Staged Public Arguments Pull Comments
- Creators also stage rude public interactions, like arguments about seating on planes, to seem real and spark comments.
- Even clearly staged clips can reach millions because they look authentic and provoke reaction.