Consulting Success Podcast
Highest-ROI Client Acquisition Channels For Consultants With Hugo E. Gomez: Podcast #331
Jul 8, 2024
Discover the secrets of building a successful marketing consultancy from scratch with Hugo E. Gomez. He focuses on Hispanic digital marketing for law firms, shares highest ROI client acquisition channels, and recession-proof strategies. Learn about finding your niche, preparing for economic downturns, leveraging paid ads, avoiding mistakes in cold emails, and using newsletters to win new business.
44:04
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Quick takeaways
- Focus on niche markets to stand out in a saturated industry.
- Prepare for economic downturns by balancing acquisition and retention strategies.
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Key Points on Marketing Strategy and Growth
The podcast discusses strategies for growing a consulting business by focusing on finding niche markets in saturated industries, preparing for economic downturns, leveraging paid ads, avoiding mistakes in cold email communications, and using newsletters strategically to attract new clients. The importance of offering compelling lead magnets to build an engaged email list is highlighted, emphasizing the need for value-driven outreach and personalized content to drive conversions.
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