The Four Personalities You’ll Find in Your Gym (and How to Serve Them)

In this episode, you'll learn all about the four main personality types you'll see in your gym:

1. Fact-based extroverts
2. Fact-based introverts
3. Relationship-based extroverts
4. Relationship-based introverts

Two-Brain founder Chris Cooper and mentor/gym owner Brian Bott discuss the defining characteristics of each personality type so you understand what members of each group need and want.

First, Chris and Brian will give you everything you need to know to make more sales.

For example, fact-based introverts need and want information, but they can also struggle to make decisions when they get overloaded. To close with this group, you're going to need to zero in on prime concerns and then provide clear solutions to problems.
 
You'll have to take a different approach when a fiery relationship-based extrovert wants to jump into a workout within 30 seconds of entering the building.

Next, Chris and Brian will tell you how to coach different kids of people—and manage them if they're on staff.

If you learn about these four personality types, you'll be a much more effective gym owner.

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Gym Owners United

2:03 - Fact-based extrovert

3:25 - Fact-based introvert

5:29 - Relationship-based extrovert

7:53 - Relationship-based introvert

10:29 - Selling to each personality type

24:34 - Coaching each personality type

37:19 - Managing each personality type