110. How Gen AI is creating a new future of marketing at Dish Network (and beyond)

Anish Raul, Senior Marketing Lead at Sling TV, is revolutionizing digital marketing through generative AI. He discusses how AI enables hyper-personalized content that reshapes consumer experiences. The conversation touches on the balance between user comfort and personalization, especially in sports streaming frustration. Anish shares insights on brand personalities and emotional connections consumers have with brands, emphasizing the need for innovative marketing that resonates deeply with audiences.