The Psychology of your 20s 362. How to start a SUCCESSFUL business in your 20s ft. Brittney Saunders
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Dec 8, 2025 Brittney Saunders, founder and CEO of Fayt the Label, shares her inspiring journey from a backyard shed to running a multimillion-dollar fashion empire. She discusses overcoming early mistakes, including hiring friends, and emphasizes the importance of experienced hires. Brittney reveals how she leveraged her influencer background to build Fayt and the value of creating products people truly want. Her key advice? Embrace fear and take action, whether in business or personal growth. Get ready to be motivated to chase your entrepreneurial dreams!
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Audience Fueled The First Leap
- Brittney Saunders built an early audience via YouTube and Instagram before launching Fayt the Label.
- That audience gave her initial customers and confidence to quit her job and focus on entrepreneurship.
From Shed To Warehouse
- Fayt started DIY in Brittney's shed with a tiny team packing orders and learning Shopify.
- The brand scaled gradually from garage tubs to a warehouse, first store and multiple hires over years.
Authenticity Outperforms Perfection
- Documenting early, imperfect behind-the-scenes now helps build trust and audience loyalty.
- Brittney regrets hiding her garage setup because today's audiences crave authenticity.