Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold 3 WORDS That Can BOOST Your Engagement 60% 🚀 Airport People Movers Are Not Rides! Jay’s SCOOP | Ep. 407
7 snips
Sep 5, 2025 Discover how the first word of your subject line can dramatically influence engagement rates. Fresh data reveals the power of strategic word choices on platforms like LinkedIn and Instagram. Learn about compelling openers that boost responses, including surprising words that can increase email opens. Jay also discusses urgency tactics that drive sales emails effectively. Finally, find out why the first few seconds can make or break your audience engagement, using engaging analogies to illustrate key points.
AI Snips
Chapters
Transcript
Episode notes
First Words Determine Visibility
- The single most important factor for whether people see or engage with content is the very first word (or first three words) they encounter.
- Jay Schwedelson argues that if you don't nail those opening words, nobody will see or act on the rest of your work.
LinkedIn Shows Only First 3 Words
- LinkedIn mobile notifications only show the first three words of a post, so those words disproportionately drive engagement.
- Social Insider data shows strong first-line copy can increase engagement by 45–60%.
Use Strong 3-Word Openers On LinkedIn
- Start LinkedIn posts with contrarian, commanding, relatable, or authoritative openers to hook readers in those first three words.
- Use formats like "Everyone is wrong," "Stop doing this," or "I messed up" to increase interaction.