Getting Things Done

Ep. 208: David Allen talks with Brandon Hensinger

May 23, 2023
Brandon Hensinger, Founder and CEO of Avrio Genetics, shares insights from his diverse entrepreneurial journey. As a passionate advocate for startups, he emphasizes the crucial role of the Getting Things Done methodology in managing complexity. They discuss advancements in reproductive genetics, including non-invasive embryo screening techniques that enhance safety and accuracy. Brandon also highlights how his background in rock climbing influences his productivity, revealing the value of stability and focus in both sports and business.
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ANECDOTE

From Rental Cars to Pharma

  • Brandon Hensinger, after college, worked at Enterprise Rent-A-Car and repossessed cars.
  • This led to a connection with a pharmaceutical VP, resulting in a job offer.
ANECDOTE

Discovering GTD

  • Brandon transitioned from a pharma rep to a diagnostic lab role.
  • Feeling overwhelmed, he discovered GTD through an online search.
ANECDOTE

Side Hustle: Rock Climbing

  • Despite his diverse career path, Brandon pursued his passion for rock climbing.
  • He started a rock climbing guide service on the side for personal fulfillment.
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