FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show

EP#3 Trainer Spotlight Series: Meet Chris Liddle

4 snips
Dec 27, 2024
Chris Liddle is a certified fitness and nutrition coach with a dynamic career spanning personal training, media consulting, and podcast production. He shares a hilarious personal training mishap involving a gym duck and a soon-to-be mom, showcasing the lighter side of fitness. Chris discusses strategies for attracting and retaining clients, emphasizing community involvement and feedback. He also delves into technological advancements shaping personal training, including AI tools, while stressing the importance of genuine connections in the industry.
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ANECDOTE

The Gym Duck

  • Chris Liddle shared a humorous client story involving a squat, a toot, and a scapegoat duck.
  • This highlights his client connection through humor and quick thinking.
ADVICE

Client Acquisition and Retention

  • Network actively, online and offline, even when busy.
  • Treat clients individually, value their feedback, and gather testimonials.
ADVICE

Client Assessment

  • Assess new clients with basic movements like squats, planks, and push-ups.
  • Reassure clients that perfect form isn't the initial goal, but rather understanding their baseline.
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