Idea to Startup Starting a Startup Live On The Pod, Part 2
8 snips
Sep 5, 2024 In this engaging discussion, the focus is on customer acquisition through hands-on strategies. The guest realizes the true needs of his doctor customers, prompting a pivotal change in direction. The Delta 4 framework is introduced, showcasing how to enhance value based on customer insights. The conversation uncovers the hurdles faced by medical professionals in shifting careers while offering practical solutions to boost productivity. Ultimately, it’s all about refining ideas through real feedback and evolving with customer needs.
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Engage Customers at Pain Moments
- Insert yourself at the customer's moment of pain to engage them effectively.
- Use places or moments where customers discuss their problem as repeatable touchpoints to start conversations.
Do Your Own Customer Interviews
- Do your own customer interviews instead of outsourcing to truly understand your market.
- Speed up engaging with customers to quickly iterate your business hypothesis.
Hiking Summit Customer Calls
- A founder engaged outdoor enthusiasts by taking photos atop popular hikes to spark conversations.
- This method consistently yielded 25 to 50 customer calls every weekend aiding early product insights.