The Marketing Book Podcast

365 CMO to CRO by Rolly Keenan

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Jan 7, 2022

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CMO to CRO, the Revenue Takeover by the Next Generation Executive

C M O to C R O, a Book Review

Sales Is Number One in the Cio's Big Book of Revenue

How to Make the First Move in the 20th Century

What's Happened to CROs?

How to Turn the Knobs on the Revenue Engine

The Business Is Digital, but the Business Is Ana

What Gets Measured Gets Done

Why Do Marketers Buy Into This Mentality Outside of the Revenue Folks?

How to Deal With Heads of Sales

The Secret of Getting Ahead Is Just Getting Started

If It Isn't Working for the Customer, It Is Not Working

Working Outside in Breaks Tradition

Revops, Revenue Operations

Is It a Digital Versus Analogue World?

Is It Better for the Customer or Not?

The Modern Front Office Model of a Revenue Takeover

How to Change the Paradime of the Front Office Indigial Marketing

What's Your Strategy for Sales Growth?

How to Make Things Happen Without Hiring a Whole New Team of People

What Are the Three Things That Can Help Your Front Office?

01:00:09 • 2min

What's the Best Thing About the Book?

01:02:38 • 2min

The Rise of the Revenue Market by Abigail Dixon

01:04:42 • 2min

Is There Anything You Can Do About It?

01:07:04 • 2min

The Undoing Project

01:09:19 • 2min

The Value of Everything Making and Taking in the Global Economy by Marianna Mazacato

01:11:31 • 3min

CMO to CRO: The Revenue Takeover by the Next Generation Executive by Mike Geller, Rolly Keenan, and Brandi Starr

About the Book:

As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation—but you don’t have enough control.

Your organization works in departmental silos, with functional leaders pushing their own solutions and feeling satisfied with functional KPIs.

But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.

You’re not the only one who notices—but you are the only one in the perfect position to do something about it.

Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team’s number one objective a seamless customer experience.

You’ll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.

This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.

About the Author:

Rolly Keenan has more than 20 years of experience in Enterprise software Consulting and marketing strategy and is the Chief Revenue Officer of Tegrita, a full-service marketing technology consulting firm.

He is a graduate of Northwestern University's Kellogg School of Management.

And interesting facts – Rolly is a trained hostage negotiator, and before getting into the business of marketing, technology, and revenue, Rolly was on staff at USA Volleyball in Colorado Springs, working with the best volleyball teams in the country!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/cmo-cro-rolly-keenan