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365 CMO to CRO by Rolly Keenan

The Marketing Book Podcast

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Working Outside in Breaks Tradition

Working outside in breaks tradition. It often can change budgets, because if you were to work outside in, you might have to be thinking, oh my you know, i can't quite hit the gross margin that i really want to hitif i were to change that. Therefore, let's just go best practice. Wat's hihe mary. She's a best call center person on earth because she's worked at all these big companies. Just have her put her programme in. She'll get bonused if her costs for the call center go down by x %. We're donealeck wyatt, why we look at that? Because it's just going to mess everything up

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