HUNGRY. Fixing Restaurants, Behavioural Science, Working With Marco Pierre White - Eat Club co-founder, Pan Koutlakis
Sep 29, 2025
Pan Koutlakis, the founder of Eat Club, shares insights from his journey in hospitality and tech. He discusses transforming restaurant profitability through dynamic pricing strategies to maximize seating. The duo emphasizes the urgent need for innovative solutions to prevent restaurant closures amid challenging times. They explore market fit lessons from COVID, the importance of consumer engagement, and how tech can streamline operations. Pan also highlights Marco Pierre White's pivotal role in Eat Club and the significance of filling tables over mere cost-cutting.
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Fix Small Things Immediately
- Tackle issues today to avoid sleepless nights and compounding lost productivity.
- Move quickly to onboard customers and deploy revenue-generating features the same day they sign.
Think Lifetime Value Like A Tech Biz
- Restaurants lack a single customer view, so they misjudge acquisition cost and lifetime value compared to tech businesses.
- If you track frequency and spend you can justify small margin concessions to drive repeat visits and higher lifetime value.
Reframe Offers As Incremental Revenue
- Reframe low net profit headlines by focusing on incremental gross margin from an otherwise-empty table.
- Treat a filled-offer table as additional contribution, not a subtraction from base profit.