eCommerce Evolution Episode 237 - What’s Working Now on Meta and Google and How AI is Shaping the Future of Digital
May 31, 2023
44:21
Andrew Foxwell and I go way back. We recorded our first podcast together over 6 years ago!
Andrew is a seasoned expert in the advertising industry and the driving force behind a remarkable Meta agency that collaborates with renowned brands like Trek.
He also runs an amazing community of brand owners, agency owners and marketing professionals called Foxwell Founders. (Over 400 members strong and collectively spending 250 million plus per month on ads.)
Join us as Andrew shares his invaluable insights on the ever-evolving advertising landscape.
Here's a glimpse of what we cover in this episode:
- What creatives are working best right now on Meta and Google, and are TikTok-style ads worth testing on multiple platforms?
- How answering questions is essential on more platforms than just Google search.
- What strategies are working right now with different Meta campaign types.
- Why having great creatives is only valuable with proper creative testing.
- How to focus on what's really unique about your product in your ads.
- Andrew's approach of "scaling in place" and how it applies to Meta and YouTube.
- Operational AI vs. Platform AI.
- What Andrew's "not, not excited" about AI means (I tend to share his perspective).