Clinician AND Entrepreneur: An interview with Jo Muirhead

An interview with Jo Muirhead, chief life changer and business coach, on how self-promotion positively impacts your clinical work. We also talk about how therapists need to invest in their business training to be a successful entrepreneur.

Interview with Jo Muirhead

Jo is Uber passionate about private practice. You should see the video on her home page of her website. She loves to empower clinicians to build profitable and sustainable businesses through doing more of the work they love, the way they love to do it (www.jomuirhead.com).

In this episode we talk about:

• Jo’s story of being told she couldn’t build her business and doing it anyway
• Being an entrepreneur and thinking bigger than what is in front of you, thinking ahead of your clients
• The tendency for therapists to follow “the rules” to their detriment
• What an entrepreneurial clinician means
• Self-promotion and marketing
• How professional organizations and ethical codes are behind the times related to self-promotion
• The tendency of people to judge others in the FB groups
• Getting in the head and the heart of your client, so you can give them something of value
• What we miss in the therapeutic relationship when we stay too clinical
• How consumers have changed since the dawn of the internet
• The differences across countries related to practicing therapy
• The importance of understanding what is going on in the world and how it impacts what you can do as an entrepreneur
• Looking at the code of conduct or ethics code to determine how you behave as a professional
• How therapists get in their own way by only “investing” in the free stuff to learn business
• What to do when you don’t know what you don’t know
• The trouble with jumping too early into alternative revenue streams
• Managing expectations around what you can make and how to set up your business
• The difference between alternative revenue streams and marketing tools
• The most harmful myths that have been put out there about entrepreneurship
• How so many people access information and don’t implement it
• The shocking truth that not everyone needs to be in private practice
• Working out what works best for you
• Investing money AND time in building your business
• What you should invest in first, when building a private practice
• Getting clarity on who you are, what you do well, and how you move forward
• Jo’s pushing against the “7-Step System” models that so many coaches use
• Jo’s best advice for therapists wanting to become entrepreneurial clinicians

Resources mentioned:

We’ve pulled together any resources mentioned in this episode and put together some handy-dandy

This is Private Practice

Jo on Facebook

The Entrepreneurial Clinician by Jo Muirhead

PURPLE CO

jomuirhead.com

Previous Episodes Mentioned:

The Brand Called You

 Credits:

Voice Over by DW McCann https://www.facebook.com/McCannDW/

Music by Crystal Grooms Mangano http://www.crystalmangano.com/