Founders in Arms
From Rice Krispies to $36M Series B: Dan Hobbs on Building Safety AI, Enterprise Sales, and Leading Across Borders
Apr 25, 2025
In this discussion, Dan Hobbs, co-founder and CEO of Protex AI, reveals his inspiring journey from bootstrapping a startup to leading a 70-person team focused on industrial safety through computer vision technology. He dives into how his team utilizes existing CCTV systems to prevent workplace accidents. Dan also shares insights on navigating enterprise sales and building trust with clients, the unique challenges of managing an international team, and the evolving landscape of AI fundraising. His candid experiences offer valuable lessons for aspiring entrepreneurs.
37:21
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Quick takeaways
- Innovative approaches from newcomers can disrupt traditional industries, offering fresh solutions that challenge established norms and drive change.
- Integrating computer vision technology into workplace safety not only identifies risks proactively but also enhances client relationships by demonstrating tangible value in enterprise sales.
Deep dives
Innovative Thinking and Market Disruption
Thinking outside conventional boundaries can lead to significant market disruption. An example shared highlights how newcomers to an industry often see opportunities for radical change, unlike established players who may be constrained by existing norms. This approach encourages the exploration of innovative solutions before fully understanding the landscape, allowing the introduction of fresh, impactful ideas. Embracing this mindset, as emphasized by a Canadian reseller, can yield unexpected advantages in redefining categories.
