Proof to Product From the Archives | Shifting the maker mindset with Genesis Duncan, Graphic Anthology
This week, we are amplifying the voices of black artists and business leaders by re-running three of our previous episodes.
When we first start our businesses, more often than not, we don’t have the big picture idea of what our brand or business will look like down the road. So many of us embark on this so-called maker’s journey, where we truly discover our strengths, opportunities, and long term vision for our business. Lucky for us, one of our talented Paper Camp alumni, Genesis Duncan of Graphic Anthology, is joining us today on Episode 138 of Proof to Product to share her experience and advice for other makers on the path.
Based in Portland, Oregon, Genesis started Graphic Anthology in 2010 with just three art prints and an Etsy shop. Almost a decade later, her product line has grown to include a wide range of greeting cards and gift items that focus on joy, simplicity, and strengthening relationships with those you love most.
Today's episode is a powerful one and I know it will resonate with many of you. We talk about how Genesis started her business as a creative outlet and hobby, and why she had to shift her mindset and step into her role and title as an entrepreneur and business owner. Genesis also shares how adding a line of Spanish greeting cards was not only beneficial to her business, but also her personal development.
ON TODAY’S EPISODE:
- What products Genesis makes and sells
- The sales channels she utilizes
- How she decided to start her own business
- Life’s hurdles and how they led Genesis to where she is today
- Finding silver linings and following your heart
- Advice for shifting your mindset from maker to business owner
- How Genesis manages the tactical aspects of Graphic Anthology
- The importance of picking deadlines and sticking with them
- How Paper Camp helped solidify her business mindset
- What Genesis does to differentiate her products in the market
- Testing products, taking risks, and discovering new segments
- Advice for other small business owners and creative CEOs
For full show notes and resources, head to https://bit.ly/FromtheArchives
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ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!