The Past and Future of Motion: Simon Robson on AI, Evolution and Staying Curious
Jan 10, 2024
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Simon Robson, expert in motion design and AI-driven creative production, joins the podcast to discuss the evolution of motion design and the impact of AI. They reminisce about the early 2000s and discuss the changes in the industry. They also explore the process of creating animation from a polemic voiceover and the importance of finding flow in chaos. Additionally, they talk about working on client projects for ad agencies and the potential of AI in the creative industry.
Building relationships and networks is crucial for a successful career in motion design.
Remaining curious and optimistic is key to thriving in a rapidly changing industry.
Finding a balance between personal vision and collaboration is essential for motion designers.
Combining 2D and 3D animation using Cinema 4D and After Effects can lead to unique visual styles.
Deep dives
The Journey of 'What Barry Says'
The podcast episode discusses the making of the short film 'What Barry Says.' The filmmaker, Simon Robson, recounts how he stumbled upon motion graphics and how a visual essay called What Berry Says became his gateway into a full-blown obsession with After Effects and Cinema 4D. Simon describes how he combined 2D and 3D animation using Cinema 4D and After Effects, as well as the unique techniques he used to achieve the desired visual style. The film gained recognition and was showcased at various film festivals, leading to the attention of production companies.
The Impact of 'What Barry Says'
Simon shares how the success of 'What Barry Says' led to opportunities in the commercial world. He received offers from production companies and eventually joined Nexus Productions in London. However, Simon also reflects on the challenges of following up the success of the film. He mentioned that getting caught up in character animation for his next project was a mistake, as it didn't align with his natural creative instincts. Despite this, the film opened doors for Simon in the advertising industry and paved the way for his career as a director.
Transitioning to Live Action
Simon discusses his transition from motion graphics to directing live action, particularly the Adidas project featuring famous soccer players. He explains that for that specific project, he wasn't allowed on set due to specific DOP approvals from the players. Nonetheless, Simon expresses his gratitude for the support from Nexus Productions and the creative liberties given to him for the project. He describes how the project still offered him an element of chaos and creative exploration despite the limitations.
The Challenges and Rewards of Directing
Simon touches on the challenges and rewards of directing, both in animation and live action. He mentions that his flow state lies in chaos and departing from storyboards, which can be more challenging when working with live action and stricter budgets and timelines. However, he also acknowledges the importance of collaboration, having a supportive production company, and finding the right balance between creative exploration and meeting client expectations.
Importance of Building Relationships and Networks
The key to building a successful career in motion design is to focus on building relationships and networks. Cultivating genuine connections with others in the industry is crucial, as these relationships can open doors and lead to new opportunities. It is important to connect with like-minded individuals, share knowledge, and learn from one another. Building a strong network allows for collaboration, inspiration, and growth.
Embracing Curiosity and Staying Optimistic
To thrive in a rapidly changing industry, motion designers should remain curious and optimistic. Embracing curiosity leads to continuous learning and exploration, allowing artists to adapt and evolve with new technologies and trends. Staying optimistic ensures a positive mindset that enables artists to navigate challenges and setbacks. By maintaining a sense of wonder and open-mindedness, motion designers can discover new techniques, push creative boundaries, and unlock their full potential.
Balancing Personal Vision and Collaborative Work
Finding a balance between personal vision and collaborative work is essential for motion designers. While it is important to have a clear vision and artistic direction, it is equally crucial to embrace the contributions of others. Collaboration provides opportunities for growth and innovation, as different perspectives can enhance the final outcome. By acknowledging and embracing the creative input of teammates and collaborators, motion designers can create impactful and successful projects that reflect their personal vision while benefiting from the collective expertise and ideas of the team.
Join us as we dive into the world of motion design with Simon Robson, exploring the evolution from early 2000s experimental scenes to today's AI-driven creative production. Get more info and explore Simon's work: https://www.schoolofmotion.com/blog/simon-robson