Episode 431 of the Business of Photography Podcast, powered by Sprout Studio. Helping you build a thriving business doing what you love.

In this engaging episode of the Business of Photography Podcast, powered by Sprout Studio, host Bryan Caporicci sits down with Matt Barnett, founder of Bonjoro, to explore the transformative power of personalized video messaging in the photography business.

Matt shares his journey from creative to tech entrepreneur, highlighting how photographers can harness personalized videos to enhance client engagement, build trust, and differentiate their services in a competitive market. He emphasizes that simple, authentic video messages can significantly improve client relationships and lead to increased referrals and repeat business.

Listeners will gain practical insights into integrating video messaging into their workflows, from initial client inquiries to post-shoot follow-ups. Matt discusses best practices for creating impactful videos, including tips on scripting, timing, and delivery, ensuring photographers can implement these strategies effectively without requiring extensive technical skills.

This episode is a must-listen for photographers aiming to elevate their client communication, foster deeper connections, and ultimately grow their business through the strategic use of personalized video.

Links and resources:

Full show notes at SproutingPhotographer.com/431. This podcast is sponsored by Sprout Studio, the first all-in-one business software made by photographers for photographers. Sprout Studio combines studio management software with online galleries, wall portrait sales tools, design proofing, bookkeeping and more! Start your free 21-day trial of Sprout Studio today and simplify your photography business, get more done, faster, and give your clients a great experience! Join the Business of Photography community on Facebook to continue the discussions between episodes. Also, be sure to join Seeds to Success, our free weekly email where you'll discover one thing (a tip, an idea or a resource) to focus on for the week to move your business in the right direction.

The post 431: Matt Barnett – Using Video to Increase Client Engagement appeared first on Sprout Studio.

Mastering High Risk Situations - Alan Buford