The Rise and Fall of Victoria’s Secret

Chantal Fernandez, co-author of "Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon," shares her insights into the swift rise and dramatic fall of Victoria’s Secret. She discusses how founder Les Wexner’s understanding of consumer desires fueled early success, but the brand struggled to keep up with competition from companies like Skims and Aerie. Fernandez also delves into revitalization strategies, highlighting lessons from Abercrombie & Fitch’s turnaround, with an emphasis on quality, inclusivity, and modern consumer needs.