The Rise and Fall of Victoria’s Secret
Motley Fool Money
Revitalizing Victoria's Secret: Lessons from Retail Turnarounds
This chapter examines the appointment of a new CEO at Victoria's Secret and outlines strategies for reviving the brand, drawing parallels to Abercrombie & Fitch's successful turnaround. Key themes include enhancing product quality, targeting specific demographics, and adapting to modern consumer preferences for comfort and inclusivity through innovative marketing tactics.
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