Why Spending 5 Cents More on Your Product Is Worth It

Samantha Kent, founder of The Cleanest Lab and chief growth officer at LaDove, dives into her journey from childhood memories in a family beauty business to creating high-quality products in a competitive market. She emphasizes how spending a little more on quality can foster customer loyalty. Samantha discusses the vital communication between brands and suppliers, the importance of strong manufacturing partnerships, and effective marketing strategies for clean beauty. Her insights highlight the balance between speed and quality in product development.