Building a systematic approach to organic social media is crucial for generating leads and sales.
Creating content for different stages of the customer journey is essential for attracting and converting potential customers.
Systematizing content creation and implementing automation can streamline processes and boost conversions in business growth.
Deep dives
Building a Systematic Strategy for Organic Social Media
The podcast episode discusses the importance of having a systematic strategy for using organic social media to generate leads and sales. The guest, Lauren Tickner, shares her experience of consistently making $100,000 per month for the past three years without relying on becoming an influencer. She emphasizes the need for a systematic approach that focuses on triggering intent in the minds of potential customers. Lauren provides insights on creating content for different stages of the customer journey, from raising awareness to addressing pain points and objections. She also highlights the value of email marketing and the power of combining social media, email, and engagement strategies for business success.
Success Story: From Low Revenue to High Profits
The episode shares a success story of a client who experienced significant growth in their business using the strategies discussed. The client, a business consultant in Finland, saw her revenue increase from 9,000 euros in 2021 to over 150,000 euros per month in net profit after implementing the organic social media strategies. Her success came from simplifying her product offerings, establishing authority, and addressing the specific pain points of her target audience. The podcast highlights how reevaluating pricing, packaging, positioning, and automation can have a transformative impact on business growth.
The Seven Areas of Impact in Building an Online Business
The episode introduces the concept of the seven areas of impact when building an online business. These areas include product, authority, lead generation, automation and follow-up, sales, client retention and success, and operations and team. The podcast emphasizes the importance of focusing on one area at a time to achieve maximum results and avoid overwhelming oneself. By recognizing the key area that requires improvement, entrepreneurs can streamline their efforts and optimize their business for success.
Building Authority and Generating Leads
The podcast episode discusses the importance of building authority and generating leads through social media content. It emphasizes the need for entrepreneurs to create engaging content that showcases their expertise and provides value to their audience. By consistently posting high-quality content and leveraging platforms like podcasts and social media, entrepreneurs can attract leads and potential customers. The episode highlights the power of personalization in the sales process, including sending personalized loom videos and providing customized recommendations to potential leads. By focusing on the right problems and implementing effective systems and processes, entrepreneurs can maximize their social media efforts and convert leads into sales.
Systematizing Content Creation and Sales Processes
The podcast episode explores the importance of systematizing content creation and sales processes. It emphasizes the need to create a structured approach to content creation, such as outlining posts and emails in advance, to ensure consistency and efficiency. The episode highlights the value of automation in handling initial interactions with leads, such as using automated DM responses and implementing follow-up messaging for 24 hours. Additionally, it emphasizes the need for personalization and human touch in the sales process, utilizing personalized loom videos and engaging in one-on-one conversations to qualify leads. By building effective systems and processes, entrepreneurs can streamline their content creation and sales efforts, leading to increased conversions and business growth.
Lauren Tickner has consistently profited over $100k/mo for over 3 years now using only organic social media.
She has done it without becoming an influencer, but by building business systems on the back of her social media following.
Ryan is taking her format to develop content systems that will apply to e-commerce brands to generate leads without a massive following.
Whether you are pushing to get your first 100 sales per day or you are pushing for 8 or 9-figures, this is one you won't want to miss to change the way you think about converting leads into buying customers.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
http://www.Capitalism.com/Million
Timestamps:
0:00 - About Lauren / How Lauren Got Started On Social Media
2:35 - Organic Growth / Gaining Authority
10:25 – What Is Your Audience Made Of
15:43 – Breaking Down The Top / Middle / Bottom Funnels
21:15 – The Traffic Triangle
27:25 – Using Middle And Bottom Funnels To Create Hitlists
32:10 – Following All Your Leads
40:37 - Adapting The Same Process For Smaller Operations
47:07 – Automating Sales
54:35 – Don’t Systemize Before You Have Value
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
