#325 - Craig Fuller - CEO @ FreightWaves - State of Global Freight, China's Impact, Onshoring, Strategy for Buying Media Companies

Craig Fuller is the founder and CEO of FreightWaves, the leading provider of global supply chain market intelligence and news. Before FreightWaves, Craig was the founder of TransCard, a major provider of fleet fuel and debit cards. He is also the CEO of FLYING Magazine, the world’s most widely read aviation magazine. Previously, Fuller founded the Xpress Direct division of US Xpress, the leading provider of on-demand expedited truckload services.

On this episode, Chris and Craig discuss:

• What Craig sees in the freight industry today
• The economic state of China
• The reshoring renaissance
• Craig’s media strategy
• Buying Flying Magazine
• How to double the size of an established niche media company

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. 

https://www.thefortpod.com/survey

Links:

Craig on Twitter

FreightWaves

FLYING Magazine

Topics:

(00:00:00) - Intro

(00:03:04) - Reflecting on correctly predicting a freight recession

(00:06:24) - What are you seeing today in the industry?

(00:15:29) - Are supply chains better now than pre-2020?

(00:20:44) - China

(00:30:54) - The Reshoring renaissance

(00:34:42) - The Panama Canal

(00:36:11) - The Merger of Canadian Pacific w/ Kansas City Southern

(00:42:42) - Yellow’s bankruptcy

(00:47:53) - What’s your media strategy?

(00:53:49) - Valuing a media business

(00:56:36) - Buying Flying Magazine

(01:05:38) - How would you double the size of an established niche media company?

(01:11:38) - How would you enter the Golf industry?

(01:16:11) - Craig on buying an e-commerce business with his son

Support our Sponsors

Better Pitch: https://bit.ly/42d9L0I

Fort Capital: https://bit.ly/FortCapital

Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/

Chris on Social Media:

Twitter: https://bit.ly/3BYIjcH

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO 

The FORT is produced by Johnny Podcasts