The Marketing Freelancer: Unicorns Unite #232 Facebook Group Funnels with Michelle Vroom
Funnel Series #8
Are your clients using Facebook groups to grow their businesses the right way? Many aren’t and they’re missing out on a powerful way to bring new leads into their world! Today, we’re talking about how Facebook groups fit perfectly into the awareness stage of your marketing funnel. And no, this isn’t just about posting random memes or being a group moderator—it’s about turning engagement into conversions.
Facebook groups have often been written off as “dead,” but they’re alive and thriving for business owners who know how to foster authentic connections and build a community. My guest, Michelle Vroom, shares how to use them to grow your client’s business (or your own). Michelle is a seasoned business coach with 20 years of marketing and PR experience and helps service providers and coaches reach six figures by building visibility and authentic relationships. With 3 boys at home, she knows the challenges of limited time and shares proven methods to boost visibility and secure clients.
Listen to learn more about:
- The key difference between managing a Facebook group and building a thriving, high-converting community
- How to use Facebook groups to gather “Voice of Customer” data and create content that resonates with your client’s audience
- The step-by-step process of nurturing group members from cold leads to loyal customers
- Keeping Facebook groups lively and engaging—even reviving dormant ones
- Challenges of transitioning communities to platforms other than Facebook
Facebook Groups are goldmines for audience insights, content ideas, and—most importantly—sales. Tune in to find out why they’re so effective at building a loyal community of clients and how they can fit perfectly into your client’s funnel strategy.
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Links Mentioned in the Show:
- Grab Michelle’s Freebie: 30 Days to New Clients This calendar will give you daily steps you can take in an hour or less to sign new clients! Plus, you’ll get daily emails to guide you through the process so you can make money faster.
- Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!
Connect with Michelle:
- Instagram: @marketlikeabossmv
- Facebook Group: Market Like a Boss: Female Service Providers Growing to 6-Figures & Beyond
- Website: https://michellevroom.com/
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services