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eCommerce Evolution

Episode 232 - Headless vs. Composable and What OmniChannel Means Today with Aaron Sheehan of BigCommerce

Apr 26, 2023
46:48

Aaron Sheehan and I go way back. We first met when Aaron used to work for an agency that OMG supported.

Now, Aaron is the Director of Competitive Strategy at BigCommerce. He brings a fresh perspective on the eCommerce industry, and a unique point of view on eComm platforms and the future of eComm technology.

Coincidentally, his office is only a quarter of a mile from mine. In hindsight, we probably should have recorded this show in person.

Here’s a look at what we cover:

  • What is Headless, and how does it compare to Composable? Are these just buzzwords or trends that are here to stay?
  • Aaron’s and my take on the state of eCommerce and why we see a prevailing “cautious optimism.” 
  • The eCommerce trends Aaron is most excited about and what omnichannel means today (vs. what it meant 10 years ago).
  • When should you consider upgrading your tech stack, and where does the BigCommerce offering fit in the marketplace?

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