

The Fifth Floor: Are Korean beauty products too light?
5 snips Mar 1, 2025
Soo Min Kim, a Korean journalist, dives into the beauty industry's response to inclusivity issues, discussing how brands are adapting to meet the needs of diverse skin tones. She sheds light on influencer-driven changes and the cultural significance of skincare in Korea. Additionally, Boyd Chibale from BBC Media Action shares insights on how radio helps Zambian farmers face climate change challenges, emphasizing community resilience and innovative farming techniques. A fascinating intersection of beauty and sustainability unfolds!
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K-Beauty's Rise
- Besides K-dramas and K-pop, South Korea has another booming export: K-beauty products.
- These beauty products have gained popularity worldwide, especially in Southeast Asia, North America, and Africa.
Korean Skincare Secrets
- Korean skincare products are known for their focus on hydration, natural ingredients, and multi-step routines.
- This approach aims to achieve a youthful, glowing "glass skin" effect.
Miss Darcy's Impact
- Beauty influencer Miss Darcy's viral video highlighted the lack of inclusive shades in Korean cosmetics.
- Her video sparked a conversation about inclusivity and prompted brands to expand their shade ranges.