The Fifth Floor: Are Korean beauty products too light?
The Documentary Podcast
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Evolution of Korean Skincare and Inclusivity
This chapter examines the cultural importance of skincare in South Korea, focusing on the innovative beauty products and multi-step routines that have shaped the industry. It discusses the impact of social media on inclusivity, particularly in response to consumer demand for diverse shade ranges in foundations. The chapter also highlights the growing appreciation for Korean beauty in regions like Kenya and Nigeria, proving the industry's adaptability and responsiveness to global market needs.
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