The Creator Passport Podcast
Episode 77: The Reality of Working with Hotels
Mar 28, 2025
Dive into the behind-the-scenes truths of collaborating with hotels as a content creator. Discover why many hotels hesitate to pay creators and what they truly value. Learn the importance of positioning your unique worth and the difference in experiences between boutique and chain hotels. Explore the unpredictability of travel, from weather challenges to tight schedules. Plus, get tips on making collaborations smoother and more rewarding, ensuring both professionalism and creativity shine through in your content.
47:10
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Quick takeaways
- Working with hotels often requires creators to adapt to tight schedules and unpredictable conditions, contrary to the glamorous perception often portrayed on social media.
- Establishing clear data to showcase ROI and building strong relationships with hotel management are crucial for successful and profitable collaborations.
Deep dives
Understanding Hotel Partnerships
Working with hotels involves various dynamics, as each hotel, from large chains to boutique establishments, operates differently in terms of collaboration. Many creators are drawn to hotels for potential perks, but there is a strong misconception that these partnerships equate to merely enjoying a vacation. In reality, hotels often have limited budgets and may not offer compensation or substantial travel reimbursements unless they are well-known brands. Creators should diversify their income by also collaborating with tourism boards and other brands, as relying solely on hotel partnerships may not yield significant financial returns.
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